In case you live under a rock, Amazon recently acquired the organic grocery store [that I love to trash talk] - Whole Paycheck. To be fair, there are things that I like about Whole Foods, and there are certain products that I like and have purchased from Whole Foods. I have a certain respect for Whole Foods. I just prefer not to spend my whole paycheck there for various reasons. Anyway, all this means for me is that with a new Trader Joe's store slated to be opening 15-20 min away from where I currently live, I fully intend to double down on my brand loyalty. No, this is not sponsored by Trader Joe's - none of my posts are - but wouldn't it be nice if it were so?