Skip to main content

Trader Joe's Matcha Joe-Joe's


MATCHA MATCHA MATCHA YOU'RE BACK. I had to try these. It fits my brand. :D


Disclaimer: I've tried Joe Joe's in a few different varieties, but only one has made it to the blog. I have yet to find a Oreo Nabisco alternative that matches the textural and taste superiority of a highly processed chocolate biscuit. I think the original (OG) oreos have the best thin crispness, oily/greasiness, and chocolate flavor to sandwich an arbitrary creme filling (arbitrary because for me, I love the actual cookie more than the filling). Oreo matcha cookies exist somewhere on the internet (and in Japan probably), but I'm not desperate enough [yet] to hunt those down. But maybe I will one day. :) 



This is cute and helpful. I'm a fan of #1 and 3. I probably squawk naturally when raving about TJ's things anyway. :P 


Sugar is #1. Matcha is somewhere down then next to wheat starch and some kind of syrup. Yes, it's a better ingredient than Nabisco, comparatively speaking, but the palm oil is still not great. Who cares. It's a cookie. 


Two sleeves come in a box. Seems kind of small but typical for TJ serving sizes and on par with the amount that comes in the Oreo matcha packs. They are pretty gorgeous. That matcha green pops against the golden vanilla biscuits. 


The moment you open the box, you can smell the matcha aroma. That's a good sign. It doesn't smell too sweet. It smells like what I would expect from a matcha dessert.


For this cookie, I'll make an exception. It's all about the creme. My hats off to Canada for KILLING IT. Seriously. It's what I'd expect to come out of Japan. The creme filling is pretty much perfect (yes, I'd like it more on the bitter side, but I tend to like bitter tasting chocolates and whatnot). The buttery, sweet (but not overly sweet), richness harmonizes so nicely with the mellow earthy green tea flavor. It's the perfect ratio of creme to cookie. This matcha flavor is what I wanted the matcha chocolate bar to be, except this one is much better and in cookie form! Although I ate these plain, I would imagine these cookies would be awfully delicious dunked in milk, perhaps resulting in a milk reminiscent of a matcha latte. Oh my. 

$2.99 for a box of two sleeves. Not bad at all. I do have to knock a full point off for the average vanilla sandwich biscuit though. It's whatever. Like regular supermarket sandwich quality. It's not bad. Although I think I would like a chocolate biscuit better, the vanilla is more suitable as a canvas to show off the matcha. It's the bench to whatever superstar it is propping up. Repurchase? Definitely for friends. If you're a matcha dessert lover, this one goes down with those green tea Kitkats. 

TL;DR: Trader Joe's Matcha Joe Joe's. La creme la creme! Is it la creme de la creme? Almost. 9 out of 10. 

SaveSave

Comments

Popular posts from this blog

Trader Joe's Crispy Crunchy Mochi Rice Nuggets

THE PACKAGING THO. HOW CAN I RESIST THAT. 

I immediately thought of School of Rock of course. What nuggets have to do with a band, I don't know. Is this another attempt at cultural appropriation? Perhaps not! Leave it to the Japanese to connect random things together usually in an ingenious way. Also, the singer says "Crispy" while the drummer says "Crunchy." THAT IS TOO CUTE. GAHHH I'm sold. 

Trader Joe's Matcha Green Tea

Dear reader, you may notice in the coming days that there are changes coming to this blog. Not nearly as dramatic, controversial, or dlfjepotigfjad;lkgjadsf (for my readers not as fluent in internet speak, that was a keyboard pound of frustration) as say, the government, but changes nonetheless. Mostly because there is coming a day where I will not live within a stone's throw of a Trader Joe's store. A sad sad day. But probably a good day for my wallet. :P 

Trader Joe's Umami and Ginger Paste

I'm a big fan of the condiment section at TJ's, not because everything is ridiculously good but you can really find some hidden gems and get a good bang for your buck. ;D 
I cannot vouch for all of the spices and condiments - like salt, soy sauce, sriracha (no I haven't tried TJ's brand sriracha) I would buy elsewhere. However, because most of the spices have the same $1.99 flat price, you can get decent deals on things like curry powder, turmeric, pumpkin pie spice, cinnamon sticks, and ground ginger.